Advert : Generating Ideas & Design Process

The product I would use as an example in my advert was my initial idea. I started creating the product advertisement. I also believe the home everybody wants to stay should be something that dreamed of and they were not aware if they would be able to live in that home or not until they work hard for it to achieve as the fantasy is an unreal dream. I would say that 'Live in your fantasy.' should be the tagline about the product that I want to advert.

I started by sketching out a brief version of the advertisement.


I opened Pixlr online and made a fresh canvas for my A3 portrait advert with a white background. I just clicked "Create New," selected "Print" in the presets, added a name, and selected a white background to complete this.



To practice my advert, I downloaded one image from Unsplash; this is that image.





My image was then placed to my canvas. To do this, I first clicked select, then selected all, copied, then went back to the canvas, clicked edit, and last hit paste. Then, because my canvas was larger than my image, I cropped it by selecting the crop tool, adjusting to create a thin border, then pressing the return key when my image was ready.




I made a logo with Tailor Brands. Since it is a home advert, my business is called 'Bliss Homes'. This is the result at the end.




I copied the Tailor Brands logo, opened it in Pixlr, uploaded it, and then used the move tool to position it in the bottom left corner. Additionally, I decreased the opacity by selecting the layer, the three dots, and the slider from the right-hand layers box.




I added a text layer by selecting the text tool in the right-hand menu, changed the font to Amaranth 120pts, changed the color to bright blue, and styled the text italic to make it stand out on my advert using the text tools in the top menu.




This is my final advert of the product I created through Pixlr.



Reflection: The wording in the advert clearly conveys the message as I wish everybody gets to live in their dream house and fulfilling their fantasy is my company's motto. If I had more time, I would have worked on this for a lot longer, perhaps adding a background shade and playing about a lot more with the color and compositions. However, I am still satisfied with my final advert.


References

Unsplash (no date) Gstaad. pictures: Download free images on unsplash, Pictures | Download Free Images on Unsplash. Available at: https://unsplash.com/s/photos/gstaad. (Accessed: January 22, 2023). 

Comments

  1. Good try however I am not sure I am sold on this design, the font needs to be changed to something that is more architectural or reassuring, the home itself doesn't look like anything I would want therefore why would I buy this? We were going to work on this in class tommorow

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