Advert : Research about ECOTOURISM

The product I would use as an example in my advert was my initial idea. I started creating the product advertisement. Ecotourism is responsible travel that assists in conserving the environment and improving the well-being of locals through economic support. One of the survey says, 'The overarching goal of ecotourism is to create experiences that benefit everyone equally, not just the tourist and stakeholders. This means protecting the local ecosystem and natural resources. It also involves giving local people a living wage while helping them preserve their communities and culture.' (Turtle Island, 2020)

For my advert research, I uploaded one image from Unsplash to make my advert.

I opened Pixlr online and made a fresh canvas for my A3 portrait advert with a white background. I just clicked "Create New," selected "Print" in the presets, added a name, and selected a white background to complete this.

My image was then placed to my canvas. To do this, I first clicked select, then selected all, copied, then went back to the canvas, clicked edit, and last hit paste. Then, because my canvas was larger than my image, I cropped it by selecting the crop tool, adjusting to create a thin border, then pressing the return key when my image was ready.

I made a logo with Tailor Brands. Since it is a home advert, my business is called 'EcoTrip'. This is the result at the end.

I copied the Tailor Brands logo, opened it in Pixlr, uploaded it, and then used the move tool to position it in the bottom left corner. Additionally, I decreased the opacity by selecting the layer, the three dots, and the slider from the right-hand layers box.

I added a text layer by selecting the text tool in the right-hand menu, changed the font to Asap 96pts, changed the color to dark red berry, and bold the text to make it stand out on my advert using the text tools in the top menu.

This is my final advert of the product I created through Pixlr.

Reflection: The wording in the advert clearly conveys the message as I wish to invite everybody to experience, explore & enjoy in the beautiful nature. However, I am still satisfied with my final advert.

References

Unsplash (no date) 550+ outdoor pictures: Download free images on unsplash, 550+ Outdoor Pictures | Download Free Images on Unsplash. Available at: https://unsplash.com/s/photos/outdoor (Accessed: January 28, 2023).